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Listing Strategy

5131 Del Moreno Drive, Woodland Hills, CA
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Dear

Seller Test


Buying a home is a rewarding adventure and we're so happy to have the opportunity to bring your real estate dreams to life! In doing so, we aim to instill knowledge and confidence in all our buyers while helping them successfully navigate through every step of the process.

In the following presentation, you’ll be provided an outline of everything you need to know from consultation to handing over the keys. Our mission is to deliver world-class customer service and a winning experience.
Sincerely,

Kyle Draper

- you're in great hands -

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Our Track Record

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Sales Performance
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Awards
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Community Involvement
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Notable Achievements
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Meet

Kyle Draper

TEAM LEADER
(323) 646-6442
kyle@sereneteam.com
Kyle Draper is a nationally recognized real estate leader, coach, and speaker who brings a unique blend of entrepreneurial drive, innovation, and passion to the industry. As the founder and leader of Serene Team at LPT Realty, Kyle has built one of the most dynamic residential real estate teams in Los Angeles, closing over $100 million in sales volume in 2024 alone.

In his 20s, Kyle combined his love for business and creativity by using his real estate commissions to fund Mateo Sound, his independent record label and recording studio, before fully committing his energy to building a powerhouse real estate career.

Today, Kyle is not only a top-producing team leader but also a national real estate coach and highly sought-after speaker. He has shared stages with some of the industry’s biggest names and spoken for leading real estate tech companies like Follow Up Boss and Ylopo, helping agents and teams across the country elevate their lead generation, conversion, and business strategies.

Passionate about growth, innovation, and developing entrepreneurs, Kyle’s mission is simple: to help real estate professionals exceed expectations, scale their businesses, and create lives they love.
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Proven Track Record

Service

Provide great customer service by building bonds with clients that lead tolong-term relationships where we truly care about their needs.

Knowledge

By pursuing excellence in our expertise as agents we can better service our clients and lead them to home ownership in a smooth and easy process.

Integrity

Be ethical in all you do and communicate with honesty while paying attention to the details of each and every client, agent, and transaction.
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

I worked with Serene Team on two occasions: First, Kyle Draper/Howard Cheng on the purchase of a multi-family in Mid City (that I am also living in) in 2021, and second, Kyle Draper/Howard Cheng/Vanessa Mccaffrey on the sale of DTLA condo in 2022. SHORT VERSION (TLDR): Amazing team and unparalleled service/patience; straight deal-closing machines. 10/10 would hire them again and will probably never work with another realtor if it’s in my control. LONG VERSION:Working with Serene Team was one of the best experiences I've had with a service provider of any nature and type, including attorneys I pay $1000+/hr. They consistently performed beyond my expectations. As a busy executive, I can't stress how easy they made the purchase and sale process through a combination of unparalleled service/responsiveness and no-bs, substantive advice. In addition to being excellent at their jobs, they’re just great people and very easy to get along with. Undisputably top-tier. **Service**I don't even know where to start here. They were (a) proactive in providing information and insight, and (b) almost always available to answer any questions and field ideas (if not, they would get back to me quickly). For me, this was an incredible value-add since I’m so busy at work. That level of diligence is hard to find. As with the best people, working with them was entirely frictionless. I can’t say the same for any realtors I’ve worked with in the past. In addition to Kyle, Howard, and Vanessa, the entire vertical from their assistants to their closing team are of similar quality. Their team was organized, responsive, and tech-forward (cloud storage for diligence materials, online schedules/maps/calendar invites for viewings, etc.). If I forgot to provide something, they followed up immediately and, when I needed something, I never felt like I was pulling teeth. I think that speaks volumes to how they run their business - “A” players from top to bottom. I have to give a special shout-out for the marketing video they did for my condo sale. Serene Team shot a full-blown marketing video for a small 1 bedroom condo in DTLA with actors and professional production. I never would have expected this for such a small property and attribute our ability to exit that property in part to their marketing chops.**Advice/Knowledge**In addition to top-end service, Serene Team gave me excellent advice. From identifying the properties and negotiating offers during the purchasing process, to positioning, pricing, and marketing during the sale process, I found them very knowledgeable about the LA market as a whole, special considerations (inspections, etc.) as well as deal negotiation/execution.??As a buyer, I would describe myself as a pain-in-the-a** because, unlike most buyers looking for a home, I was looking for a long-term investment property that I would live in for a few years before renting it out and moving to a house; however, I wanted the property to generate alpha on a relative basis, I didn’t care what kind of property it was (e.g., house, multi-family, condo, etc.) and, despite the 2020-2021 real estate bonanza, I wanted to pay a fair price so I could see near term ROI. In addition to giving me a no-bs point of view, they helped me to refine my search (by area, property type, etc.), proof properties I was looking at, and run rental/price analyses on the properties. During escrow, they also helped me to filter between material and non-material inspection issues while giving fairly accurate off-the-cuff estimates for repairs (along with vendor contacts) that helped me to determine true pricing.?? From a deal negotiation perspective, I found their advice balanced and useful; I never got the sense that they would push a deal to close for commission. Moreover, they were able to temper some of my more aggressive deal negotiation tendencies and were always focused on closing the deal on favorable terms (which I appreciated).
[Read More]
Exceptional really really exceptional. Kyle and his team came in at the last moments after interviewing several real estate agents to list my property. They're understanding of the market and the new skills needed to ensure a successful sale far exceeded my expectations. The listing price was higher than any other real estate agent valued the property and with their expertise in marketing and staging the property sold in 3 days far exceeding their listing price. I would highly recommend Kyle Howard or anybody on their team.
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.

Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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Door Knocking, Flyers and Brochures

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04

Partnership and Network

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Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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5131 Del Moreno Dr

Los Angeles, CA 91364

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Kyle Draper

kyle@sereneteam.com
(323) 646-6442
www.sereneteam.com/team/kyle-draper
3 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

1,710 Buyers

Out of the 302,950 people reached through my Facebook advertising campaign in this area, 1,710 potential homebuyers in your area have shown interest in a 3-bed, 2-bath home like yours.

I've surfaced 1,710 people in my database looking for a home like yours in Los Angeles!

Name: Laleh Brown

Phone: (814) 257-7483

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Sophia McKenzie

Phone: (717) 714-4164

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Colston White

Phone: (517) 983-4727

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Savannah Jones

Phone: (914) 512-5939

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Ruby Richardson

Phone: (714) 948-3424

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Joshua Sanchez

Phone: (713) 734-3455

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Paisley Moore

Phone: (619) 675-9525

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Jose Clark

Phone: (918) 919-4566

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

227,647

Views on my personal ads on social media
2% increased

15,671

Active home buyers searching on my website
2% increased

193

Active buyers I'm targeting with Facebook ads everyday
2% increased

13

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 5131 Del Moreno Drive, Woodland Hills, CA there are 302,950 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Los angeles, CA 91364

My Recent Sales in the Los angeles, CA 91364 area!

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My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!

Seller Alert

Your Estimated Home Values

5131 Del Moreno Drive, Woodland Hills, CA
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No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Serene Team. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
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Market Trends in Los angeles, CA 91364

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Real Estate Expert

Kyle Draper

TEAM LEADER | 01920958

kyle@sereneteam.com | (323) 646-6442

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.sereneteam.com/team/kyle-draper
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.